Program optimisation
Sony Australia
Shift program revenue toward higher-margin product categories to increase profitability.
173%
increase in TV revenue
- Partnered with ShopBack to incentivise category sales at pivotal cultural calendar moments, with payout capping to protect margin.
- Implemented non-commissionable rulings for specialty SKUs, staff purchases, and discount code 'double dip' conversions.
Program establishment
Dog Friendly Co.
Re-establish an affiliate program with a focus on incrementality and high-quality exposure.
$5.28
ROAS within month one
- Built a program from scratch in one month delivering five figure monthly revenue via ShopBack, Qantas, Velocity and Reward Gateway.
- Drove brand discovery via commerce content on News.com.au, Nine, 7 News, Pedestrian, BHG, Vogue and Daily Telegraph.
Program rescue & optimisation
Nat'V Basics
Restore control to an unregulated affiliate program while ensuring sustained, efficient growth.
295%
revenue growth, CPA down 47%
- Reduced publisher base from 68 to 6 quality partners: Qantas, Velocity, News.com.au and Broadsheet among them.
- Renegotiated SaaS platform agreement, delivering greater access at 71% lower platform cost.