The channel

The role of the channel.

Contrary to previously held opinion, the role of affiliates is to ensure the work undertaken by a brand's media channel is rewarded with the sale they've nurtured, ultimately preventing the competition winning possession in the final third and rolling the ball into an empty net.

Services

What we offer.

Designed to meet where it is and take it where it needs to go. Our services are deliberately broad and commercially flexible for every side of the partnership economy.

Brands

For brands interested or engaged in Affiliate.

Whether you need assistance establishing, managing or optimising an affiliate program, we have a range of service solutions to cater to your short, medium or long term needs.

Establishment

Program establishment

For brands looking to enter into the affiliate channel, CAm. can help size up the opportunity, set up a pilot program and upskill internal staff for long-term channel ownership.

Management

Ongoing program management

For brands with established programs that are stretched on time and resource, CAm. can offer ongoing management services: with heightened expertise and commitment at competitive rates.

Optimisation

Program optimisation

For programs that brands feel aren't reaching their full potential, CAm. can be deployed to audit and provide recommendations on tailoring channel outcomes to business success.

Partners

For publishers, platforms and creators building partnership revenue.

If you're a publisher looking to monetise your traffic via affiliate partnerships, we have the commercial experience and connections in market to speed up the process.

Consult

Monetisation consulting

For publishers, creators, platforms and/or partners looking to convert their audiences into affiliate revenue, CAm. can provide category-specific advice and go to market strategies.

Operate

Monetisation operations

For publishers, creators, platforms and/or partners looking to convert their audiences into affiliate revenue, CAm. can be deployed as a commercial partnership acquisition team.

Agencies

For media agencies that need dependable and flexible resource.

Independent media agencies looking for experienced and reliable affiliate resource to complement their broader performance expertise can utilise CAm. as an extension of their team.

Resource

Expertise + resource

Media agencies looking for experienced affiliate resource to couple with their performance teams can utilise CAm. as a point of differentiation to prospective and/or existing clients.