The team

CAm. plays the role of a number 10.

We are grounded in the belief that partnerships play an essential role in connecting customers with brands and products that suit their needs.

We've found that success within the partnership landscape requires fostering equitable and honest partnerships, blending analytical and commercial acumen, with interpersonal skills and an opportunity focused mindset.

This approach ultimately delivers meaningful outcomes for brands, partners and customers alike.

We started our business because we wanted to work in an environment where nothing else mattered.

Track record

What we bring to the table.

15 years combined experience

Built in global agencies managing affiliate programs for brands including Disney+, Aus Post, Amex, Nespresso and Foxtel.

$40M+ in affiliate spend managed

Directly responsible for significant affiliate investment across a broad range of categories including FMCG, Insurance, Streaming, Travel and Financial Services.

Deep market relationships

Tenured relationships across all platforms, publishers and stakeholders in the Australian affiliate market — no cold starts.

What makes us different.

No one-size-fits-all

Your business is unlike any other. We keep our services broad and commercials flexible to meet your specific situation.

Impartial opinions

No commercial ties, no conflicts. Our job is to find you solutions that work for your business — not ours.

No pitch promises

We're a committed team that cares about quality and sticks to their word — even if that means steering you in a different direction when our services don't make sense.

About us

A bit about who we are.

Callum (Cal)

Co-founder · LinkedIn ↗

Experienced affiliate specialist with a background in global agencies, managing significant programs for some of Australia's best-known brands.

  • Committed Arsenal supporter, through thick and thin
  • Long walks with his Labrador, Barney, and swims at Eastern suburbs beaches
  • Coffee order: long black

Nimesh (Nims)

Co-founder · LinkedIn ↗

Affiliate and partnerships specialist with deep expertise in platform strategy, publisher relationships and commercial program growth across the Australian market.

  • Grew up regional, lived in Sydney, based in Melbourne
  • Big into food — especially enjoyed with family and friends
  • Coffee order: strong flat white

The journey

Monthly reflections.

We candid track our journey as founders — the highs, the learnings, and everything entrepreneurship throws at us.

Want to work with us?

We'd love to hear what you're working on.

Get in touch