Commerce Amplified (CAm.)
is an Affiliate marketing CoE.

Our Team.

CAm. is grounded in our belief that Affiliate marketing plays an essential role in connecting customers with brands and products that suit their needs.

Throughout our careers, we’ve found that success within the Affiliate landscape requires fostering equitable and honest partnerships, blending analytical and commercial acumen, with interpersonal skills and an opportunity focused mindset.

This approach ultimately delivers meaningful outcomes for clients, partners and customers alike.

We started our business because we wanted to work in an environment where nothing else mattered.


Cal & Nims
Co-founders, CAm.

Our Services.

  • Whether you need assistance establishing, managing or optimising an Affiliate program, we have a range of service solutions to cater to your short, medium or long term needs.

  • If you’re a publisher looking to monetise your traffic via Affiliate partnerships, we have the commercial experience and connections in market to help speed up the process.

  • Independent media agencies looking for experienced and reliable Affiliate resource to compliment their broader performance expertise can utilise CAm. as an extension of their team.

At CAm. our focus is on providing malleable Affiliate marketing services catering to all situations and parties within the partnerships economy including Brands, Partners and Agencies.

Our Partners.

We’ve helped and continue to assist a number of Brands, Partners and Agencies navigate and prosper within the world of Affiliate marketing, handling everything from resourcing and demand analysis projects to product commercialisation and global program expansions.

Their Feedback.

  • "I couldn’t recommend Callum and Nimesh more highly. I respect their professionalism, smarts and proactivity. I am always impressed by the simple way they explain such a complex and every changing area of our industry. A rare talent that is so refreshing. It is always a pleasure working with them and I wouldn’t hesitate to introduce them to any of my clients or contacts looking for advice or guidance on their Affiliates strategy and relationships."

    Catherine Rushton - CSO & Partner, This is Flow

  • "I’ve had the pleasure of working closely with Callum and Nimesh in their previous roles on key clients like Disney+, Aus Post, Amex, Nespresso, and Foxtel. We collaborated to grow each brand on the ShopBack platform, and they consistently brought fresh ideas, explored innovative products, and utilized new features to drive strong results across all brands. They’re among the best in the industry, with incredible knowledge and a proactive, partnership-focused approach that truly sets them apart."

    Tom Howard - Commercial Director ANZ, Shopback

  • "I've had the pleasure of working with Nims and Callum on several key accounts, where they have always displayed a wealth of affiliate expertise and professionalism. They always attend our educational events, ensuring that they stay ahead of the curve and can implement the best strategies for their brands. With an excellent understanding of our platform, we can trust that they deliver high quality service and high growth results."

    Vanja Wilson, VP & GM of APAC, Partnerize

  • "Cal, Nims & I worked in partnership across multiple clients in their previous roles at Mindshare partnering with Linkby to drive premium editorial coverage for their remit of brands. Transparency, attention to detail and speed are things I value hugely when working with clients and Cal & Nims have these attributes in spades. There was always open communication and creating win-win partnerships was always their priority. I look forward to partnering with them both again in the future."

    Pete Richardson - Head of Partnerships, Linkby

  • "Working with Callum and Nimesh as our agency partners at Impact.com over the past couple of years has been a game-changer for our brands. Their deep industry expertise, innovative strategies, and relentless commitment to our clients success have made a significant impact. What truly sets them apart is their ability to combine creative thinking with data driven insights. They’ve helped our clients take their affiliate programs to the next level, opening up new revenue streams and driving results they were extremely happy with! We love working along side them."

    Bronte Mikel - Senior Channel Partnership Manager, Impact

  • "I worked with Nimesh on the Amex acount for about 3 years, and over that period, he’s cemented himself as one of the most diligent, professional, and hard working agency contacts I’ve had the pleasure of dealing with. His friendly and no-nonsense manner, combined with a proactive approach to the relationship, has meant our affiliate partnership with Amex has been incredibly successful for both us and the client over the period, and continues to go from strength to strength.The Boss Hunting team always enjoys interacting with Nimesh and couldn’t recommend him highly enough."

    Jack Slade - Managing Director, Luxity Media

  • "It is epic to work with the Cal and Nims, who truly care and spend the time to understand our channel as well as the opportunity at hand. They collaborate and challenge us to best engage with customers, and create as well as leverage key opportunities to drive outcomes for their clients."

    Greg Silver - GM, Partnerships & Performance, Finder

We’d love to work with you.